STEP AP242

MBE & Digital Thread

STEP AP242 Is the Standard Your Customer Has Never Heard of but Cannot Afford to Ignore

STEP AP242 — the second edition of ISO 10303’s Application Protocol 242 — is the international standard for exchanging 3D CAD models with embedded Product and Manufacturing Information. In plain terms: it is the file format that makes Model-based Definition work across different software vendors.

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MBE & Digital Thread, News

What the Digital Thread Actually Means for the Solution Provider Selling Into Manufacturing

Digital thread” has become one of those terms that everyone in industrial manufacturing uses and almost no one defines consistently. Ask ten people at a manufacturing trade show what it means and you will get ten different answers.

That ambiguity is a sales liability. When your messaging uses “digital thread” without defining it, technically literate buyers hear noise — not signal. Here is the precise definition, and more importantly, how to use it as a positioning tool.

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Channel & Partner Strategy

The Prime Contractor MBE Mandate Is Your Sales Trigger — If You Know How to Listen for It

When Boeing, Lockheed Martin, or Raytheon issues a Model-Based Definition (MBD)mandate to its Tier 2 supply chain, it does not send a press release. It sends a supplier quality notice. And the 200 small and mid-size manufacturers on the receiving end of that notice suddenly have a problem they have never had before — and no internal capability to solve it.

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