Model-based Enterprise or Engineering
STEP AP242 — the second edition of ISO 10303’s Application Protocol 242 — is the international standard for exchanging 3D CAD models with embedded Product and Manufacturing Information. In plain terms: it is the file format that makes Model-based Definition work across different software vendors.
STEP AP242 Is the Standard Your Customer Has Never Heard of but Cannot Afford to Ignore Read Post »
The MBE market is not a single market. It is a collection of adjacent markets — aerospace and defense, medical devices, automotive, industrial machinery, energy — at very different stages of MBE adoption, with different regulatory drivers, different prime contractor dynamics, and different budget cycles.
The MBE conversation in sales and marketing circles is dominated by aerospace and defense. The prime contractor MBD mandates, the
Medical Device Manufacturers Are the Underserved MBE Opportunity in Your Territory Read Post »
Solution providers entering the MBE market consistently misidentify their primary competitive threat. They spend their sales and marketing resources building differentiation against PTC Windchill, Siemens Teamcenter, and Dassault 3DEXPERIENCE. Those are real competitors — but they are not the reason most MBE deals stall.
Your Biggest Competitor in the MBE Market Is Not PTC or Siemens — It Is Inertia Read Post »
Digital thread” has become one of those terms that everyone in industrial manufacturing uses and almost no one defines consistently. Ask ten people at a manufacturing trade show what it means and you will get ten different answers.
That ambiguity is a sales liability. When your messaging uses “digital thread” without defining it, technically literate buyers hear noise — not signal. Here is the precise definition, and more importantly, how to use it as a positioning tool.
When Boeing, Lockheed Martin, or Raytheon issues a Model-Based Definition (MBD)mandate to its Tier 2 supply chain, it does not send a press release. It sends a supplier quality notice. And the 200 small and mid-size manufacturers on the receiving end of that notice suddenly have a problem they have never had before — and no internal capability to solve it.
Not every manufacturer in your target market uses the term “Model-based Enterprise.” In fact, most of the ones who would benefit most from MBE-enabling solutions have never encountered the concept. They know they have problems. They do not know the problems have a name.
How to Sell MBE to a Manufacturer Who Has Never Heard of It Read Post »
The Quality Information Framework (QIF) standard has existed since 2012. Most solution providers in the quality inspection space know it
QIF Is Not Just a File Format — It Is Your Competitive Moat Read Post »
