Channel Strategy Archives

The Partner Ecosystem Play That Most MBE Solution Providers Are Missing

The MBE market is not a single-vendor market. No one company provides the CAD system, the PLM platform, the CMM software, the QIF data management layer, the MES integration, and the digital thread infrastructure. Every MBE implementation involves multiple products from multiple vendors — and the solution providers who assemble, integrate, and manage that ecosystem are the ones who capture the most recurring revenue.

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Channel & Partner Strategy

Your Biggest Competitor in the MBE Market Is Not PTC or Siemens — It Is Inertia

Solution providers entering the MBE market consistently misidentify their primary competitive threat. They spend their sales and marketing resources building differentiation against PTC Windchill, Siemens Teamcenter, and Dassault 3DEXPERIENCE. Those are real competitors — but they are not the reason most MBE deals stall.

Your Biggest Competitor in the MBE Market Is Not PTC or Siemens — It Is Inertia Read Post »

Channel & Partner Strategy

The Prime Contractor MBE Mandate Is Your Sales Trigger — If You Know How to Listen for It

When Boeing, Lockheed Martin, or Raytheon issues a Model-Based Definition (MBD)mandate to its Tier 2 supply chain, it does not send a press release. It sends a supplier quality notice. And the 200 small and mid-size manufacturers on the receiving end of that notice suddenly have a problem they have never had before — and no internal capability to solve it.

The Prime Contractor MBE Mandate Is Your Sales Trigger — If You Know How to Listen for It Read Post »