SERVICES

What we help you bring to market

2BMobile partners with SMB solution providers at the intersection of industrial manufacturing digitization and modern IT — building go-to-market strategy, content, and channel programs.

OT/IT Convergence

Go-To-Market & Positioning for OT/IT Solutions

What you gain:

Insights in to who are your buyers; gatekeepers and decisions makers
Insights into who are your real competitors and how to positioning against them.
How to position your company’s products and services in the new competitive landscape.

TYPICAL DELIVERABLES:

ICP & buyer persona development
Competitive positioning
Sales deck & battlecard
Launch messaging
Analyst briefing prep

Edge & Data Center

Edge to Cloud Strategy & Market Entry

What you gain:

How IT edge computing is impacting your product positioning and how to overcome it.
Cloud services like AI, ML, and analytics can be an opportunity to upsell new services.
IT companies are entering your market – Effective strategy to win.

TYPICAL DELIVERABLES:

Edge stack competitive map Ideal manufacturer target profile
Partner ecosystem mapping Pricing & packaging review
Go-to-market roadmap

AI & Analytics

AI/ML Adoption Enablement

What you gain:

AI is moving fast – Know its limits at the edge and how to make it work for you
You are the Subject Matter Expert for your products – build unique AI model to give your product the advantage
Know how your products need to “talk” with AI

TYPICAL DELIVERABLES:

Use-case prioritization matrix ROI model templates
Customer education content Technical white paper
Pilot program design

MBE / Digital Thread

Model-Based Enterprise Enablement

What you gain:

One source of truth that simplifies and eliminates unnecessary steps in your workflows
Learn how your products and services help enable MBE for your buyers.
How MBE and traditional CAD companies stack up with your buyers.

TYPICAL DELIVERABLES:

MBE market landscape briefing Solution positioning vs. PTC/Siemens
Dassault Digital thread content series
Buyer journey mapping / Webinar development

Partner Programs

Channel & Partner Development

What you gain:

Faster time to revenue by building the knowledge that your partners need to win new business.
Review your current channel to ensure you have great alignment with your partners.
Win-Win partner programs that drive your bottom line.

TYPICAL DELIVERABLES:

Partner program structure
Tiering & incentive model
Partner portal content Enablement curriculum
Co-selling playbook

Thought Leadership

Content Strategy & Analyst Relations

What you gain:

Understanding your buyer and position you in this dynamic market.
A marketing program that positions your company as a leader in the industry.
Take weeks not months to benefit from the market transition.

TYPICAL DELIVERABLES:

Editorial calendar
Long-form white papers Webinar scripts & slide decks Analyst relations plan
Speaking abstract development

Ready to grow your industrial digitalization practice?

We work with Solution Providers at all stages — from early positioning to scaled channel programs

Talk to Us →
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