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Challenges of Industrial Marketing

Digital Transformation

What are the Challenges of Industrial Marketing?

Industrial marketing comes with its own unique set of challenges compared to its consumer-focused counterpart. Here are some of the critical hurdles you face:

Content Creation

  • Balancing technicality and accessibility: Your content needs to be informative and detailed enough to impress engineers and specialists, but not so technical that it alienates business decision-makers who may not have the same level of expertise.
  • Limited resources: Many industrial companies have small marketing teams or limited budgets, making it difficult to produce high-quality content consistently.
  • Finding the right topics: Identifying what resonates with your target audience and aligns with your brand requires research and understanding their specific needs and pain points.
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Working from Another Country

Big Ben London
Photo by Tom Athawes on Unsplash

Working from another Country

I spent over three weeks traveling in China and Europe for work which was great to see these countries and be working with some amazing people doing some great work. The challenges of different time zones and digital connectivity were daunting to keep connected to fellow employees and clients that are half away around the world.

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